Our Concept

is a simple yet innovative philanthropic concept, founded by fashion industry executive, Freida Bailey, comprised at its core of  women leaders from business and creative sectors of Fashion, Design, Photography and Style industries. Our concept entails combining creative talent and resources to support charitable organizations and rising artists by providing customized, packaged, creative concepts and project management. A client presents its vision, requirements and objectives for a project to us; we donate talent, ideas, time and resources to provide holistic management of the project’s delivery.

Our work includes Creative Art Direction, Photography, Marketing Campaigns, Photo Shoot Production, Runway Show Production, Event Planning, Fashion & Beauty Styling, and Talent Casting.